We may collect information about you when you visit our stores or use our web site. For example, we collect information you provide when you make an in-store or online purchase, use our website, create an online account, sign up to receive our emails, participate in a service such as gift registries, or participate in a sweepstakes, contest, promotion or survey. The types of information we may collect include your name, postal address, email address, phone number, payment card information, birthday, product preference, demographic information and any other information you choose to provide. We may collect a record of your purchases and any other personal or preference information you provide to us. Also, when you visit our web site, we can identify you by your IP address and your domain (not by personally identifiable information such as your name, address, or any financial information on your computer). This allows us to collect aggregate information on which web pages are visited, how frequently, and for how long. We collect and use this information to improve and optimize your shopping experience with us.
Use of Information
Burlington Stores, Inc. may use information about you for various purposes including to process and fulfill your in-store and online orders, to communicate with you and send you information about our products, services, contests, and promotions, to administer and fulfill our contests and promotions, to prevent fraud and monitor against theft, conduct research and help us learn more about your shopping preferences and enhance your shopping experience, and perform other business activities as needed or described elsewhere in this policy.
Burlington Stores, Inc. only shares information about our customers with affiliated companies, carefully selected vendors, business partners and other organizations to provide better service to you. These companies need information about you to perform their service function (such as to process and fulfill your order, verify your credit card information, and to protect you from fraud). We also share your information with specially chosen companies that help us with marketing functions (such as manage our Internet business, maintain and manage our customer information, as well as market our products and services). And at times we may share information with other companies that have a product or service that we believe will be of interest to you and/or may help them serve you better. We may engage vendors to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may collect certain information from you (e.g. click stream information, browser type, time and date, hardware/software information, cookie ID, and IP address, etc.) when you visit our website and use that information to provide advertisements about goods and services that are deemed to be of greater interest to you.
In certain circumstances, we may share your information in response to legal process or as otherwise required by law.
Links to Other Sites
In some areas of our website, we may provide a link to another website. Other websites have their own policies regarding privacy and security, and these may vary from ours.
Updating your Personal Information
You may review, update, correct or delete your online account information at any time by going to "My Account" at the top of any page or by contacting us to request changes to any of your information.
Protecting your Information
Log out when you are done on the website to protect yourself against unauthorized access to your account. To log out at any time, click the "Log Out" link. Keep your password safe - do not share it with anyone.
Emails from Us
If you choose to join our mailing list when you place an order, we may periodically send you emails or other marketing communications informing you of promotions and offers, or requesting your input. You may opt-out of receiving these communications at any time by changing your preferences on the "Account Information" page in "My Account". If you opt-out, you will still continue to receive order and registry information, answers to customer service questions, and information about changes in our website that might be relevant to you personally.
When we send emails to our email mailing list, we'll sometimes track when, where and if the email was opened, if any content was clicked on, how long the email was reviewed, on what platform the email was opened (i.e. webmail, desktop, or mobile), the browser used to open the email (i.e. Explorer, Chrome, Firefox, etc.), and who printed and forwarded the emails. We do this to measure the performance of our email campaigns and to improve our offerings to you based on your level of engagement.
Children Under 13 Years of Age
Cookies and Other Computer Information
The security of your personal information is very important to us. In our efforts to protect your online transactions, we use a technology called Secure Sockets Layer (SSL). If your browser is capable of SSL (and most are), your personal information will be automatically encrypted, or encoded, before it is sent over the Internet.
BurlingtonStores.com and BabyDepot.com have digital certificates from Verisign, Inc., a well-known provider of Internet trust services. If you enter any protected part of the website where your personal information is needed, a "closed lock" or other icon will appear in the bottom of the page. Site security information can be seen if you click on this icon. This icon alerts you that your personal information is being encrypted when it is transmitted to BurlingtonStores.com or Baby Depot.com. Additionally, on all protected pages of our website, the address will begin with https://.
We will never send your credit card information via email.
Your California Privacy Rights
California Civil Code Section 1798.83 permits Burlington Stores, Inc. customers who are California residents to request certain information about our disclosure of personal information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please click contact us or mail us at Burlington Stores, Inc. ATTN: Customer Relations Department, 1830 Route 130 North, Burlington, NJ 08016.
Notices and Changes
Last Updated: December 2013